LCP Style Guide - Voice & Tone
This document captures the voice and tone of Legendary Creature EDH — how we write, what we say, and what it feels like to be talked to by this show. It is a guide for anyone writing episode descriptions, social copy, promotional material, or any content that speaks as or for LCP. If the visual system is what people see, the voice is what they hear — and the two should feel like they come from the same place.
LCP has been talking to Commander players since 2017. The voice wasn't designed — it grew out of how two friends actually talk about a game they love. This guide documents what that voice is, so it can be reproduced intentionally without losing the thing that made it work.
Not Pundit
Not Prescriptive
Fluent
Anchored
When It Fits
Not Precise
This is the closest thing LCP has to a mission statement, and it applies to the writing as much as the opinions. Being approximate means engaging honestly with ideas that are too big to nail down — and doing it anyway. Power level conversations, deck philosophy, the social contract at your table: none of these have clean answers. LCP enters the conversation knowing that and says so.
The consequence for writing is real: we don't reach for false certainty. We don't conclude episodes with verdicts. We don't write copy that sounds like a listicle. We write the way you'd talk about something you care about but can't fully explain — which is the most honest way to talk about Commander.
Mistakes are part of the format. If a take was half-formed, the conversation keeps forming it — across episodes, at the table, in the community. Thinking evolves, and that evolution is welcome rather than embarrassing. Room for growth isn't a disclaimer — it's the model.
In practice this means: conversational hedges ("or something like that," "roughly," "I think what's happening here is") are natural and welcome. Trailing off into a question is fine. Admitting the limits of the analysis is not a weakness in the writing — it's the voice.
These are terms, phrases, and frames that appear in LCP's writing and conversation. Some are EDH-native, some are LCP-specific, all carry implicit signal about who's speaking and who they're speaking to.
a Door,
Not a Wall
| LCP sounds like this | LCP doesn't sound like this |
|---|---|
| Topic Intro "Deck tuning is the Sisyphean rock of every commander player. As you're rolling your rock up the deck editing hill, take a minute to consider some of the cards we discuss." | "In this episode, we'll provide a comprehensive overview of how to optimize your Commander deck for maximum efficiency." |
| Set Review "Ravnica nine! The review of the ninth Ravnica set! The ninth one that happened... S#!t, it's the ninth one..." | "Welcome back to our Ravnica Allegiance EDH review. Today we'll be looking at the most impactful legendary creatures for Commander." |
| Listener Engagement "Let's see what we learned and what you all are doing. All across the color pie — though you all seem to be partial to red — spells are slinging." | "We received a lot of great feedback from our community about their spellslinger decks. Here's a summary of what listeners shared." |
| Deck Concept Intro "Come join us this episode as Andy teaches us to wax on and wax off. Aikido is one of those deck themes you may or may not heard of..." | "This week we're exploring the Aikido archetype in Commander — a playstyle focused on using opponents' cards and attacks against them." |
| Tagline / Identity "Commander and EDH content. We just want your commander experience to be fun. But don't listen to us with your grandma." | "Your source for Commander strategy, deck building tips, and EDH content. Subscribe to stay up to date with weekly episodes." |
| Technical Topic "Artifacts are old tech, when it comes to Magic: the Gathering. But if you've got your finger on the pulse, you may have noticed some new avenues open up with how to use and abuse artifacts." | "Artifacts have been a staple of Commander for years. However, recent card designs have opened up new synergies worth exploring." |
Annotated examples from actual LCP episode descriptions, showing the voice qualities at work.
We just want your commander experience to be fun.
But don't listen to us with your grandma.