LCP Style Guide - Color System
Spell
Slinging
Tier 1 — Identity Use
Signal Purple and Signal Teal are reserved for the logo, monogram, and core brand marks. They are the brand's non-negotiables — consistent across all media and touchpoints. When specifying for print or merchandise, always convert to the indicated Pantone equivalent and request a proof before production.
Tier 2 — Accent & Tonal Use
The five secondary colors are accents, not primaries. No more than one or two secondaries should appear in any single asset. Think of them as episode-level toning: a control-heavy episode might lean into Cobalt Surge; a high-stakes aggro episode into Glitch Red. Never use all five simultaneously — that is the Easter egg territory of the five-dot mark only.
Print & Merch Guidance
For DTG (direct-to-garment) printing on light substrates, both primaries translate adequately from hex. For screen printing on dark garments — the preferred merch context — specify Pantone. Signal Purple is the more sensitive of the two; violet-range colors shift toward muddy in CMYK without proper spot color specification. Always swatch on the actual garment color before approving a production run.
The Dark Field Rule
All brand colors are designed against a dark field. Void Black (#0d0d0d) is the default background, not true black — the slight warmth preserves depth under scan-line treatment. Secondary colors, especially Neon Forest and Cobalt Surge, lose significant impact on white or light backgrounds and should be avoided in those contexts unless a deliberate inversion is intended.